Counterintuitive though it may seem, part of furniture giant IKEA’s success stems from its policy requiring its customers to build its products. In this video, WSJ explains the behavioral psychology behind the “IKEA effect.” Photo: Isopix/Zuma Press
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a. Listen to Rumiko answering questions 2-6 from the interviews. Do you think food for her is fuel or pleasure? Why? b. Listen...
